What You’ll Do
Analytics Strategy & Implementation:
- Develop, implement, and manage advanced tracking strategies using Google Analytics 4 (GA4) and Google Tag Manager (GTM) across web and app platforms.
- Collaborate with marketing, product, and development teams to align tracking implementations with business objectives and customer journeys.
Tag Management:
- Configure complex data layers, custom events, triggers, and tags to ensure accurate, privacy-compliant data collection.
- Troubleshoot and audit GTM/GA4 configurations to maintain reliable analytics infrastructure.
Reporting & Insight Delivery:
- Create detailed dashboards and reports using GA4, Looker Studio (Google Data Studio), and other BI tools to visualize user behavior and campaign performance.
- Translate raw data into clear, actionable insights to drive marketing optimization, product enhancements, and business growth.
Data Governance & Privacy:
- Monitor industry trends and evolving regulations (e.g., GDPR, CCPA) to ensure compliance and best practices in data collection and usage.
- Support cross-domain tracking, enhanced e-commerce setups, and conversion tracking for platforms like Google Ads and Facebook Pixel.
Skills and Qualifications
Must-Have Experience:
- 2+ years of hands-on experience with GA4 and Google Tag Manager in a professional setting.
- Proven ability to plan and implement complex tagging architectures, including event-based tracking and enhanced e-commerce.
- Strong understanding of JavaScript, HTML, and browser debugging tools for tag troubleshooting.
- Experience working cross-functionally with business and technical teams to gather analytics requirements.
- Familiarity with data privacy principles and compliance requirements in web analytics environments.
Nice to Have:
- Google Analytics Individual Qualification or equivalent certifications.
- Experience with server-side GTM implementations.
- Exposure to A/B testing platforms such as Google Optimize, Optimizely, or VWO.
- Proficiency in Looker Studio or Tableau for advanced data visualization.
What We Offer
🚀 At Globawise, we don’t just offer roles – we provide career-defining opportunities:
- Competitive Compensation: Enjoy a generous salary and comprehensive benefits package.
- Learning & Growth: Access top-tier training, certifications, and mentorship to elevate your career.
- Flexibility: Benefit from a remote-friendly, outcome-driven work environment.
- Impact-Driven Culture: Join a team focused on delivering measurable outcomes through data and innovation.
Join Globawise and help transform digital experiences through data-driven strategies.
If you’re excited to bring your analytics expertise into a high-impact environment and thrive on converting data into insight – we’d love to hear from you.
Apply now and be part of a smarter, more connected future. 📊